WACL

campaign copywriter

Evidence-led and action-focused, #ChangeTheStats publicised WACL’s Playbook for gender equality in business. It’s a practical guide to using their five levers of change for everyone’s benefit: change the language of leadership, promote for potential, be a women’s health hero, be flexible first and work like the world is watching.

The campaign launched with PR and media space across The Times, The Telegraph, London Evening Standard, The Independent, Stylist, Metro, The Daily Mirror, The Sunday Mirror, The Sun, The i, Money Week, The Week, JCDecaux, Clear Channel, Global and Ocean Outdoor.

“Abi was a total delight to work with! Collaborative, thoughtful and full of brilliant ideas. Her approach enabled the translation of a really important but somewhat multi-layered issue into clean and impactful campaign messaging and copy. Would work with her again in a heartbeat.”

Lianre Robinson, exec committee @ WACL