ITV

copywriter

Bringing together this copy meant understanding and articulating ITV's inner workings: from in-house innovators measuring TV ads’ impact on brands, through to the brains behind branded entertainment. And how, from regional roots to unrivalled reach, ITV gets businesses of all sizes seen by millions, with mega to mini ad campaigns, live, on-demand and on socials, right across the UK. Brand-safe the way only telly can be, so nothing messes with their message.

With a brief to swerve stuffy business-speak and such a big brand personality to step into, this was a joy to work on — after all, that ITV content's far too fun not to play around with, right down to the 404 page.

“We absolutely loved working with Abi. She very quickly grasped the nuances of both our brand tone of voice and some quite complex and technical information. She then did a fantastic job of bringing those two elements together to help us successfully relaunch ITV Media. Not only is her copywriting brilliant, but she is also a joy to work with.”

Kate Waters, director of client strategy and commercial marketing @ ITV