Exactimo

brand strategist & copywriter

I created Exactimo’s brand story, tagline, values, tone of voice and web copy for the brand relaunch, and sorted out its subbrands with zippy product explainers.

The core irony that Exactimo caters to made this project interesting: top business schools and companies attract the brightest minds, but even they can’t keep pace with educating their people on digital. In fact, the weight of history, reputation and expectation those halls of learning and business carry can be a blocker to moving fast enough.

And the people there are smart enough to see that. But they don’t have time and brain cells to burn in meandering, full-day workshops. So, enter Exactimo: fast-paced. Practical. Refreshingly relevant. And no bamboozling business-speak, in a welcome change from the stilted, jargon-jammed competition.

“This is the second time I've hired Abi. Once again, she delivered and more. Her creativity, thoughtfulness, intellect and razor-sharp attention to detail are why I will keep hiring her and why you should, too.”

Frederic Kalinke, founder @ Exactimo